Work
Windows Phone: Really?
Phones are taking over. Texting and driving, talking and emailing, apping and falling. Someone had to say something. Luckily, advertising did.
Honorable Mention: TED - Ads Worth Spreading
Time Magazine Top 10 2010 TV Commercials
Short List: 2011 Cannes Film Lion
Burger King: Someone Special Holiday Dollar Cards
What to get that not-so-special someone during the holidays? Your cube-mate. That girl you used to know. Why not send them a card with a real $1 bill, so they can go buy a BK double cheeseburger?
Bronze: Cannes Cyber Lion Best Copywriting
CP+B: Hero Factory Christmas Card
The most important part of being a Superhero is the nylons you wear. The Hero Factory was an invite and it helped people pick out their costumes for CP+B Superhero themed holiday party. And, as it turns out, people like dressing up in tights. The site went accidental-viral. Someone on Flickr got the URL and over a million people dressed themselves up in capes and wigs in the privacy of their own home.
Burger King: Transformers
Optimus Prime is my hero. How can you not look up to the most noble of all Semis? So, when we got to hide him using Streetview and talk about "More than meets the eye", transforming banners, Cybertron Whoppers, at work, and get paid for it...damn.
MDC Partners: Execulocator Site
The Internet is full of people putting random, inane facts about their everyday life . But you never see famous people's day to day stuff. Not even advertising famous people. Until now. The MDC site is an executive stalking machine.
Burger King: Overdub Machine
Seth MacFarlane, creator of Family Guy, wanted to make some more cash. So he contacted BK to help launch his new project, "The Cavalcade of Cartoon Comedy," a web series of shorts. We created the Overdub machine. Fans could watch one of Seth’s new videos, record over it, then post it. The site became the #1 subscribed branded site on Youtube.
Originals:
Dubs:
Finalist: Webby Awards
Finalist: One Show Interactive
Shortlist: Cannes Cyber Lion
Jose Cuervo: Cuervo Games Las Vegas
The Cuervo Games Final was in Vegas, so it had to be huge and gaudy. The Kong Course would have been enough, but we threw in Flo Rida and Sleigh Bells for good measure. Also, Cuervo. Lots of Cuervo.
Burger King: Whopper Friend Finder
Could a big, beefy, juicy, Whopper spark true love? We wanted to find out.
Precision Tune Auto Care: The Baltimore 500k
We convinced Precision Tune Auto Care to use their Direct Mail budget to create an endurance race to 500,000 miles. Could Precison Tune keep a Geo Metro, a Ford Tempo, a Mercury Tracer running for 500,000 miles?
Chesapeake Bank: Cheeky Bastards
Banking humor.
Gaines McHale: Furniture Swatch
This is offline virtual ambient neutral interactive advertising. It's a furniture swatch. A transparent post card to see how an antique chest of drawers would look in your home.
Rooftop Communications: Site
A website is a lot like a a set of interconnected HTML documents connected to the World Wide Web and viewable by anyone connected to the internet who has a web browser. This site is a lot like that.
Music & Arts: You Should
After a couple focus groups we realized people trust a Eastern European accent, especially, when it comes to buying musical instruments.
Alzheimer's Association: Missing
The local AA chapter needed an inexpensive way to get their name out there. These posters were xeroxed. And the family pics are from Jamin Hoyle, the art director on the project. He makes his cameo in the third poster.
Fleet Street Cycles: Ride Brave
It just made sense to sell mountain biking with possible death or dismemberment.
Best in Show: 2006 Baltimore Addy's
The Century Council: Blah Blah Blah
Tony Kaye shot this, which explains the whole emotional intensity thing.
Children's Book of the Month Club: What if?
This radio campaign is probably why I'm in advertising.
The Salt Lick: All You Can Eat BBQ
If you are ever in Austin, TX go eat at the Salt Lick. It's 30 minutes outside of town, and it will change your life forever. Unless you're from North Carolina, then you'll just get mad because it's not pork. But this ad wouldn't be as funny with pigs, so get over yourself North Carolina.
Featured: Lürzers's Archive
Experience
CP+B Boulder
03/10_
Interactive Copywriter
Burger King, Microsoft, Windows Phone, Old Navy, Best Buy, Coke Zero,
Kraft Macaroni & Cheese, American Express OPEN, Jose Cuervo
CP+B Miami
06/08_03/10
Interactive Copywriter
Burger King, Microsoft, Windows Phone, Volkswagen, Domino's, Old Navy,
Kraft Macaroni & Cheese, Hulu, Best Buy, Jose Cuervo, Coke Zero,
American Express OPEN, The Wolfsonian, Guitar Hero
Publicis in the West
11/07_06/08
Copywriter
T-Mobile, Tap Water Project
Rooftop Communications
09/06_08/07
Copywriter
Music & Arts, Precision Tune Auto Care, Chesapeake Bank, Delsey, Trollbeads,
People 2.0, First Fidelity Mortgage, The Law Offices of Peter T. Nicholl, Humidex,
Gaines McHale
Eisner Communications
04/04_09/06
Copywriter
Maryland Lottery, National Aquarium in Baltimore, The Century Council, AMF,
Bank of America, US Airways, Spirit Airlines, Hostmysite.com, Red Hot, and
Blue, Morgan State University, Capital One
Awards
2011 Cannes Film Lion
Short List
Windows Phone
2010 TED Ads Worth Spreading
Honorable Mention
Windows Phone
2010 Time Magazine
Top 10 TV Commercials
Windows Phone
2010 Cannes Cyber Lion
Bronze Best Copywriting
Burger King Someone Special Dollar Holiday
Webby Awards
2009 Finalist
Burger King Cavalcade of Cartoon Comedy
One Show Interactive
2009 Finalist
Burger King Cavalcade of Cartoon Comedy
Cannes Cyber Lion
2009 Shortlist
Burger King Cavalcade of Cartoon Comedy
Baltimore Addy's
2006 Best in Show
Fleet Street Cycles: Ride Brave
Lürzers's Archive
Featured November 2004
Salt Lick BBQ: All You Can Eat BBQ
